• Magento 2
  • ERP Integration
  • Omnichannel Experience
  • CH Markets

A journey of trust and craftsmanship, Louyetu and WeTrust are shaping the future of personalized jewelry online.

  • Brand

    Natures & Découvertes – A pioneer in nature-inspired retail, offering curated products and experiences.

  • Journey Started

    2021

  • Location

    Switzerland

  • Technology

    Magento 2, ERP Integration, Omnichannel Features

Natures & Découvertes: Bridging Online and Offline for the CH Market

Designing an Experience True to the Brand

Where UX meets identity

Creating an e-commerce platform for a brand like Natures & Découvertes goes beyond functionality—it’s about crafting a digital experience that embodies their values of nature, well-being, and discovery.

Every detail of the website was designed to reflect the brand’s unique identity. From high-quality imagery to intuitive navigation, the platform offers an immersive journey that mirrors the in-store experience. With a focus on storytelling, visuals, and usability, the website invites Swiss customers to explore the world of Natures & Découvertes with the same care and attention they experience in physical stores.

Highlights:

• A design-first approach to preserve the brand’s aesthetics and storytelling.

• High-quality visuals and a seamless UX to enhance engagement.

• Custom navigation and layouts tailored to the CH market.

• Consistency across all digital touchpoints, staying true to the brand’s essence.

Tackling the Complexity of Integration

Connecting online and offline for a true omnichannel experience

One of the most exciting challenges of the project was integrating the website with Natures & Découvertes’ physical shop network and ERP system. This required a highly customized solution to ensure real-time communication between the online store and brick-and-mortar locations.

Features like gift card synchronization, pick-up in-store, drive-to-store functionalities, and in-store availability checks were implemented to create a seamless customer experience. These integrations empower customers to transition effortlessly between digital and physical shopping channels while streamlining operations for the Natures & Découvertes team.

Highlights:

• Integration of Magento 2 with the ERP system for real-time data synchronization.

• Gift card functionality spanning online and physical stores.

• Pick-up in-store and drive-to-store options for customer convenience.

• Real-time in-store availability displayed online for transparency.

Addressing the Challenges of a Sophisticated E-Commerce Platform

From technical demands to customer expectations

Building an e-commerce platform for Natures & Découvertes involved navigating a complex set of challenges. The rapid growth of e-commerce, coupled with the brand’s high standards for UX and omnichannel functionality, required innovative solutions.

Ensuring data accuracy, scalability, and operational efficiency while maintaining the brand’s distinctive look and feel was central to the project. By focusing on robust integrations and precise attention to design, we created a platform capable of delivering both operational excellence and an exceptional customer experience.

Highlights:

• Robust tracking and data workflows to ensure accuracy and reliability.

• Scalable architecture to support future growth in the CH market.

• Tailored solutions to balance brand storytelling with technical performance.

• Operational efficiency for smoother collaboration between online and offline channels.

Other success stories.