• Jewelry
  • Luxury
  • Shopify Migration
  • Full-Service E-commerce


A journey of trust and craftsmanship, Louyetu and WeTrust are shaping the future of personalized jewelry online.

  • Brand

    Louyetu – a Parisian jewelry brand renowned for its customizable, made-to-order pieces.

  • Journey Started

    2019

  • Location

    Paris, France

  • Technology

    Magento transitioning to a 100% custom Shopify website in 2024

Louyetu: Redefining Jewelry E-Commerce

Crafting the Future of E-Commerce

A digital transformation rooted in creativity and innovation

Our partnership with Louyetu began with a vision: to translate the elegance and personalization of their jewelry into an unparalleled online experience. Over the years, we’ve worked side by side to create a platform that not only reflects their artisanal spirit but also grows with their evolving needs.

As we prepare to launch their new Shopify-powered website, the focus is clear: to deliver a seamless experience that celebrates Louyetu’s craftsmanship while meeting the technical demands of a modern e-commerce platform. From managing intricate product bundles to enabling custom engravings and logistics, every detail has been meticulously planned to uphold Louyetu’s reputation for excellence.

  • +3x

    Growth in Customer Database Since 2020

  • +25%

    Improvement in Conversion Rates Over the Last Two Years

  • Custom Shopify Build

    Designed to meet the brand’s unique logistics and personalization needs

  • 6 Months

    Migration Timeline from Magento to Shopify

A Website as Unique as the Brand

Shopify, tailored to Louyetu’s identity

For Louyetu, a standard e-commerce solution wasn’t enough. The new Shopify website is a fully custom platform designed to handle the complexities of their business:

• Dynamic bundling options for curated sets.

• Engraving capabilities for personalized pieces.

• Seamless in-house logistics integration to ensure timely delivery of made-to-order items.

These features ensure that the online experience mirrors the elegance and personalization customers expect from Louyetu. Every aspect of the website—from its design to its functionality—is a celebration of the brand’s values: authenticity, craftsmanship, and attention to detail.

  • Custom Engraving Module

    Enhancing personalization for every customer

  • Bundle Management

    Supporting curated and customizable product sets

  • Integrated Logistics

    Streamlined in-house processes for better efficiency

  • Shopify 2.0 Features

    Advanced tools for an optimized user experience

Data-Driven Growth and Insights

Turning metrics into meaningful strategies

With WeTrust’s data-driven approach, Louyetu has achieved impressive results over the years. From optimizing marketing investments to growing their customer base, every decision is informed by actionable insights. The transition to Shopify also ensures the integration of advanced analytics tools, empowering Louyetu to continue making data-backed decisions that drive growth.

  • +50%

    Growth in CRM Revenue Contribution Since 2022

  • 10M+

    Emails Delivered Through Klaviyo in 2024

  • +20%

    Reduction in Operational Costs Post-Migration

  • 99.99%

    Uptime for Reliable Performance

Other success stories.