• Fashion
  • Shopify Plus
  • CRM Migration
  • Data Strategy
  • Automation

A journey of trust and craftsmanship, Louyetu and WeTrust are shaping the future of personalized jewelry online.

  • Brand

    Rouje – A Parisian fashion icon redefining femininity and elegance.

  • Journey Started

    2022

  • Location

    Paris, France

  • Technology

    Actito to Klaviyo CRM Migration, Advanced Data Management

Louyetu: Redefining Jewelry E-Commerce

A Digital Journey Across Platforms

Evolving technology to match the brand’s ambitions

From the early days of Magento 1 to the robust capabilities of Shopify Plus, Rouje’s digital transformation has been a story of constant evolution. Each migration—from Magento 1 to Magento 2.2, then 2.4, and now Shopify Plus—reflects a commitment to aligning their technology with their ambitious growth trajectory.

With Shopify Plus, Rouje benefits from a platform that is easy to manage and performance-oriented, enabling the brand to focus on creativity and customer experience. The transition has been instrumental in supporting their rapid expansion and enhancing their ability to serve customers worldwide.

Highlights:

• Supported Rouje’s transition from Magento 1 to Magento 2.2 and 2.4.

• Now running on Shopify Plus to align with their growth strategy.

• Hosted and maintained their website during critical growth periods.

• Built a solid digital infrastructure to support international expansion.


Building Relationships Through CRM Excellence

Optimizing their customer engagement strategy

Rouje’s CRM evolution mirrors their commitment to strengthening customer relationships. Now using Klaviyo, their CRM approach leverages advanced segmentation, automated flows, and actionable insights to deliver personalized experiences at scale.

With this powerful tool, Rouje is equipped to deepen customer loyalty and drive growth in both established and emerging markets.

Highlights:

• Transitioned from Actito to Klaviyo for advanced functionality.

• Enhanced personalization with automated workflows and dynamic segmentation.

• Improved tracking and data analysis to optimize campaigns.

• Focused on delivering tailored experiences for diverse markets.

Scaling with Data and Automation

Ensuring growth is sustainable and profitable

Rapid growth demands a foundation of reliable data and efficient processes. For Rouje, data has become a key driver of strategic decisions, ensuring that every campaign and investment contributes to sustainable growth. Automation further supports their ability to scale while maintaining operational excellence.

Highlights:

• Established reliable data systems for actionable insights.

• Streamlined tracking to enhance decision-making and accountability.

• Implemented key automations to support operational efficiency.

• Focused on aligning workflows with profitability and sustainability.

Other success stories.