
Collaborating with Chopard to refine their digital strategies and pave the way for impactful campaigns, all while honoring the elegance and excellence of their brand.
Chopard: Strategic Insights for Digital Growth


Strategic Audits to Shape the Future
Precision-driven recommendations for impactful campaigns
Leveraging insights from the audit, we developed a comprehensive marketing media plan tailored to Chopard’s objectives. The plan is designed to optimize budget allocation, market prioritization, and campaign strategies, all while maintaining the elegance synonymous with Chopard.
Highlights:
• Budget split recommendations across objectives: awareness, performance, and retention.
• Market-specific strategies to maximize impact in key regions.
• Objective-driven allocation for branding, paid media, and performance marketing.
• Planning for seamless execution across multiple platforms and languages.

Defining a New Media Plan
Shopify, tailored to Louyetu’s identity
For Louyetu, a standard e-commerce solution wasn’t enough. The new Shopify website is a fully custom platform designed to handle the complexities of their business:
• Dynamic bundling options for curated sets.
• Engraving capabilities for personalized pieces.
• Seamless in-house logistics integration to ensure timely delivery of made-to-order items.
These features ensure that the online experience mirrors the elegance and personalization customers expect from Louyetu. Every aspect of the website—from its design to its functionality—is a celebration of the brand’s values: authenticity, craftsmanship, and attention to detail.

Technical Optimizations for Future Success
Laying the groundwork for excellence
As part of the recommendations, we identified critical technical enhancements to streamline Chopard’s digital operations. These optimizations are designed to improve tracking accuracy, data management, and product feed quality across multiple markets and languages.
Highlights:
• Recommendations for improved tracking setups to ensure data integrity.
• Multi-language and multi-market product feed optimizations.
• Actionable insights for streamlined workflows and compliance.